analytics

A small share of features carries most of the use, which is a prompt to go and measure rather than an excuse to cut.

PRIN·002Principle · Prioritisation

Analysing only the people who made it through hides everything the failures would have told you.

BIAS·010Cognitive bias · Research integrity

Charts need three kinds of palette, and the choice between them is determined by the data, not by taste.

FND·029UI foundation · Color

A visual encoding of data, which is only useful if the encoding matches the question being asked.

CMP·028Component · Data

Measuring what people do at scale, which tells you where problems are and never why they exist.

RES·010Research method · Quantitative

Measuring progression through a sequence, where the largest drop is rarely the biggest opportunity.

RES·011Research method · Quantitative

Pick one behavioural measure per goal, pair it with a quality measure, and decide the threshold before you look.

FLOW·011Workflow · Process

Product analytics built around funnels, retention and cohort behaviour.

TOOL·023Tool · analytics

Event analytics with strong ad hoc exploration.

TOOL·024Tool · analytics

Open-source product analytics with session replay, experiments and feature flags in one place.

TOOL·025Tool · analytics

Session replay, heat maps and on-site surveys for behavioural context.

TOOL·026Tool · analytics

Session replay and behavioural analytics with retroactive search across sessions.

TOOL·027Tool · analytics

Privacy-focused web analytics, self-hostable, with full data ownership.

TOOL·028Tool · analytics