ToolCraft conventionFoundational
FullStory
Session replay and behavioural analytics with retroactive search across sessions.
Definition
A digital experience platform capturing full session data, allowing searches such as rage clicks or error encounters to be run retroactively without prior instrumentation.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
Good for
- Diagnosing frustration signals
- Retroactive investigation
- Support and product triage
Watch out for
Comprehensive capture raises privacy obligations. Masking and consent configuration are not optional.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Often used with
These usually appear in the same screen or the same decision.
- Help Users Recognise, Diagnose and Recover From ErrorsHeuristic
- Funnel AnalysisResearch method
- Product AnalyticsResearch method