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UX Atlas
ToolCraft conventionFoundational

PostHog

Open-source product analytics with session replay, experiments and feature flags in one place.

Definition

A combined analytics, replay, experimentation and feature flag platform, available self-hosted, which suits teams with data residency requirements or a preference for one tool over several.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

Good for

  • Self-hosted analytics
  • Combined replay and experiments
  • Engineering-led teams

Watch out for

Self-hosting is real operational work. The managed option removes that but not the taxonomy problem.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Often used with

These usually appear in the same screen or the same decision.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.