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UX Atlas
Plate TOOL·023 · ToolGrid E4 · Rev. 2026-08-14

Amplitude

Product analytics built around funnels, retention and cohort behaviour.

ToolCraft conventionFoundational

Definition

An event-based analytics platform designed for product questions: which paths users take, where they drop out, and how cohorts retain over time.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

On this plate
  1. 1Definition
  2. 2Local chart
  3. 3Continue from here

Good for

  • Funnel analysis
  • Retention and cohorts
  • Feature adoption measurement

Watch out for

Requires a designed event taxonomy. Instrumenting without one produces a large amount of unusable data.

Local chart

TOOL·023 · Region VII · Grid E4

This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.

Survivorship BiasBIAS·010 · OFTEN USED WITHFunnel AnalysisRES·011 · OFTEN USED WITHProduct AnalyticsRES·010 · OFTEN USED WITH

Continue from here

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Often used with

These usually appear in the same screen or the same decision.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.

FullStoryHotjarMixpanel