ToolCraft conventionFoundational
Amplitude
Product analytics built around funnels, retention and cohort behaviour.
Definition
An event-based analytics platform designed for product questions: which paths users take, where they drop out, and how cohorts retain over time.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
Good for
- Funnel analysis
- Retention and cohorts
- Feature adoption measurement
Watch out for
Requires a designed event taxonomy. Instrumenting without one produces a large amount of unusable data.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Often used with
These usually appear in the same screen or the same decision.
- Survivorship BiasCognitive bias
- Funnel AnalysisResearch method
- Product AnalyticsResearch method