Matomo
Privacy-focused web analytics, self-hostable, with full data ownership.
Definition
An open-source web analytics platform that can be self-hosted so no visitor data leaves your infrastructure, which simplifies several data protection questions.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
Good for
- Privacy-sensitive contexts
- Public sector
- Data residency requirements
Watch out for
Weaker product analytics than event-based tools. Better at web analytics than at funnels and cohorts.
Local chart
TOOL·028 · Region VII · Grid E4
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Often used with
These usually appear in the same screen or the same decision.
- Product AnalyticsRES·010 · Research method
- SEO for Content ProductsWRT·007 · UX writing
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.