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Matomo

Privacy-focused web analytics, self-hostable, with full data ownership.

Definition

An open-source web analytics platform that can be self-hosted so no visitor data leaves your infrastructure, which simplifies several data protection questions.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

Good for

  • Privacy-sensitive contexts
  • Public sector
  • Data residency requirements

Watch out for

Weaker product analytics than event-based tools. Better at web analytics than at funnels and cohorts.

Continue from here

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Often used with

These usually appear in the same screen or the same decision.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.

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