ToolCraft conventionFoundational
Hotjar
Session replay, heat maps and on-site surveys for behavioural context.
Definition
A behaviour analytics tool combining recordings, aggregate click and scroll maps, and on-page feedback prompts.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
Good for
- Seeing what users actually do on a page
- Diagnosing a specific drop-off
- Quick on-site feedback
Watch out for
Click heat maps are not attention data. Recordings are personal data and need consent handling and masking of sensitive fields.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Often used with
These usually appear in the same screen or the same decision.
- Eye TrackingResearch method
- Funnel AnalysisResearch method
- Product AnalyticsResearch method