Skip to content
UX Atlas
Plate TOOL·026 · ToolGrid E3 · Rev. 2026-08-14

Hotjar

Session replay, heat maps and on-site surveys for behavioural context.

ToolCraft conventionFoundational

Definition

A behaviour analytics tool combining recordings, aggregate click and scroll maps, and on-page feedback prompts.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

On this plate
  1. 1Definition
  2. 2Local chart
  3. 3Continue from here

Good for

  • Seeing what users actually do on a page
  • Diagnosing a specific drop-off
  • Quick on-site feedback

Watch out for

Click heat maps are not attention data. Recordings are personal data and need consent handling and masking of sensitive fields.

Local chart

TOOL·026 · Region VII · Grid E3

This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.

Eye TrackingRES·017 · OFTEN USED WITHFunnel AnalysisRES·011 · OFTEN USED WITHProduct AnalyticsRES·010 · OFTEN USED WITH

Continue from here

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Often used with

These usually appear in the same screen or the same decision.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.

AmplitudeFullStoryMatomo