Research

Research that tells you why, usually by watching or talking to people.

TERM·019Term · Research

Research that tells you how many and how often.

TERM·020Term · Research

Research to work out what to build.

TERM·021Term · Research

Research to check whether what you built is any good.

TERM·022Term · Research

Checking a finding more than one way before believing it.

TERM·023Term · Research

How many people you studied.

TERM·024Term · Research

The difference is probably real, not luck.

TERM·025Term · Research

How big the difference actually is.

TERM·026Term · Research

Asking people to say what they are thinking as they use something.

TERM·027Term · Research

A researcher is there and can ask follow-up questions.

TERM·028Term · Research

The participant does it on their own, with no researcher present.

TERM·029Term · Research

Studying the same people over weeks or months.

TERM·030Term · Research

A starting measurement so you can tell whether things improved.

TERM·031Term · Research

Showing two versions to different people and comparing the results.

TERM·100Term · Research

A group of users who started at the same time.

TERM·101Term · Research

Experts reviewing a design against a checklist of principles.

TERM·114Term · Research

How bad a problem is, so you know what to fix first.

TERM·115Term · Research

A short profile of a typical user, based on real research.

TERM·116Term · Research

A map of what someone goes through, start to finish.

TERM·117Term · Research