Tag

Research

Entries tagged Research, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.

19 entries across 1 section

19 entries

Qualitative Research

Research that tells you why, usually by watching or talking to people.

Term · Research

Quantitative Research

Research that tells you how many and how often.

Term · Research

Generative Research

Research to work out what to build.

Term · Research

Evaluative Research

Research to check whether what you built is any good.

Term · Research

Triangulation

Checking a finding more than one way before believing it.

Term · Research

Sample Size

How many people you studied.

Term · Research

Statistical Significance

The difference is probably real, not luck.

Term · Research

Effect Size

How big the difference actually is.

Term · Research

Think-Aloud Protocol

Asking people to say what they are thinking as they use something.

Term · Research

Moderated Testing

A researcher is there and can ask follow-up questions.

Term · Research

Unmoderated Testing

The participant does it on their own, with no researcher present.

Term · Research

Longitudinal Study

Studying the same people over weeks or months.

Term · Research

Benchmark

A starting measurement so you can tell whether things improved.

Term · Research

A/B Test

Showing two versions to different people and comparing the results.

Term · Research

Cohort

A group of users who started at the same time.

Term · Research

Heuristic Evaluation

Experts reviewing a design against a checklist of principles.

Term · Research

Severity

How bad a problem is, so you know what to fix first.

Term · Research

Persona

A short profile of a typical user, based on real research.

Term · Research

Journey Map

A map of what someone goes through, start to finish.

Term · Research

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