ToolCraft conventionFoundational
Mixpanel
Event analytics with strong ad hoc exploration.
Definition
An event analytics platform focused on flexible querying of user behaviour, with funnels, flows and retention reporting.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
Good for
- Ad hoc behavioural questions
- Funnels and flows
- Self-serve analysis
Watch out for
Same taxonomy discipline required as any event-based tool.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Often used with
These usually appear in the same screen or the same decision.
- Funnel AnalysisResearch method
- Product AnalyticsResearch method