Persona
A short profile of a typical user, based on real research.
TermCraft conventionFoundational
Definition
A research-grounded description of a user type, focused on goals and behaviour.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
In plain language
A short profile of a typical user, based on real research.
Example
Useful only when grounded in data and when it changes a decision.
Local chart
TERM·116 · Region X · Grid D6
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Deeper reading
The full entry behind this definition.
- Jobs to Be DoneRES·018 · Research method
- Research SynthesisRES·014 · Research method
- PersonaTPL·003 · Template