TermCraft conventionFoundational
Persona
A short profile of a typical user, based on real research.
Definition
A research-grounded description of a user type, focused on goals and behaviour.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
A short profile of a typical user, based on real research.
Example
Useful only when grounded in data and when it changes a decision.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Jobs to Be DoneResearch method
- Research SynthesisResearch method
- PersonaTemplate