TermCraft conventionFoundational
Generative Research
Research to work out what to build.
Definition
Research conducted to understand a problem space and identify opportunities, before a solution exists.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
Research to work out what to build.
Example
Contextual sessions with warehouse staff before deciding what the app should do.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Contextual InquiryResearch method
- User InterviewsResearch method
- DiscoveryWorkflow