Journey Map

A map of what someone goes through, start to finish.

TermCraft conventionFoundational

Definition

A visualisation of the stages a person moves through, including actions, thoughts, emotions and pain points.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

On this plate

In plain language

A map of what someone goes through, start to finish.

Mapping a returns experience across the website, the courier and the email confirmation.

TERM·117 · Region X · Grid C6

This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

The full entry behind this definition.

Connected closely enough to change how you apply this.

Adjacent territory, found through shared tags rather than a stated link.