TermCraft conventionFoundational
Quantitative Research
Research that tells you how many and how often.
Definition
Research producing numeric data that can be aggregated and analysed statistically.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
Research that tells you how many and how often.
Example
A funnel showing 43 percent of users abandon at the payment step.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- A/B TestingResearch method
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