Content

Making your content findable in search results.

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The one official address for a page.

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Extra code that tells search engines what the content is.

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The little bits of text that tell you what to do.

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How the product talks, and how that changes depending on the situation.

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Writing so people get it straight away.

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Building it so it can be translated later without breaking.

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Actually translating and adapting it for a country.

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Languages like Arabic and Hebrew, where everything flips.

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