Voice and Tone
How the product talks, and how that changes depending on the situation.
Definition
Voice is the constant personality of a product's language. Tone is its situational adjustment.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
In plain language
How the product talks, and how that changes depending on the situation.
Example
The same voice is playful in onboarding and completely plain when a payment fails.
Local chart
TERM·133 · Region X · Grid C6
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Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Error MessagesWRT·002 · UX writing
- MicrocopyWRT·001 · UX writing
- Voice and ToneWRT·003 · UX writing
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.