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UX Atlas
TermCraft conventionFoundational

Structured Data

Extra code that tells search engines what the content is.

Definition

Machine-readable markup describing the meaning of page content, using a recognised vocabulary.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

In plain language

Extra code that tells search engines what the content is.

Example

Marking up an article's author and date, or a breadcrumb trail.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Deeper reading

The full entry behind this definition.

Related concept

Connected closely enough to change how you apply this.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.