Skip to content
UX Atlas
Plate TERM·129 · TermGrid D5 · Rev. 2026-08-14

SEO

Making your content findable in search results.

TermCraft conventionFoundational

Definition

Search engine optimisation: the practice of making content discoverable and correctly interpreted by search engines.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

On this plate
  1. 1Definition
  2. 2Local chart
  3. 3Continue from here

In plain language

Making your content findable in search results.

Example

Semantic headings, descriptive titles, stable URLs and fast pages, which also serve users.

Local chart

TERM·129 · Region X · Grid D5

This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Deeper reading

The full entry behind this definition.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.