Effort increases as a visible goal gets nearer, and artificial early progress accelerates the whole journey.
LAW·014Law · Motivation
Tag9 entries across 4 sections
ecommerce
Entries tagged ecommerce, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
Type
Category
Level
9 entries
More options can reduce satisfaction and completion, but the effect is much less reliable than the popular version suggests.
PSY·002Psychology · Decision making
People look to others' behaviour when deciding, especially under uncertainty.
PSY·006Psychology · Influence
Narrowing a large set by attributes, which is what makes large catalogues navigable at all.
PAT·004Pattern · Finding
Putting options side by side so differences can be seen rather than remembered.
PAT·006Pattern · Deciding
User-contributed evaluations, which build trust only when the negative ones are visible too.
PAT·020Pattern · Trust
The most scrutinised form in any product: total cost visible early, card entry forgiving, and failure states specific.
PAT·024Pattern · Commerce
A retailer required registration before purchase to build its customer database, and lost the sales it was trying to capture data about.
CASE·001Case study · Ecommerce
Product pages, cart and checkout, covering the decisions that determine whether people buy.
CHK·006Checklist · Ecommerce