ChecklistCraft conventionIntermediate
Ecommerce Checklist
Product pages, cart and checkout, covering the decisions that determine whether people buy.
Definition
A review pass for retail experiences, from finding a product to completing payment.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
Work through it
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Finding and evaluating
0/5Cart and checkout
0/6Trust and honesty
0/3Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Applies when you are designing
Practical example
A worked decision where this was the deciding factor.
What this checks
The guidance behind the items in this list.
- Anchoring BiasCognitive bias
- Goal-Gradient EffectLaw
- Jakob's LawLaw
- FilteringPattern
- Payments and CheckoutPattern
- Ratings and ReviewsPattern
- Deceptive PatternsPrinciple
- Choice OverloadPsychology
- Social ProofPsychology
- Funnel AnalysisResearch method