Ecommerce Checklist
Product pages, cart and checkout, covering the decisions that determine whether people buy.
Definition
A review pass for retail experiences, from finding a product to completing payment.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
Work through it
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Finding and evaluating
0/5Cart and checkout
0/6Trust and honesty
0/3Local chart
CHK·006 · Region IX · Grid B6
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Applies when you are designing
Practical example
A worked decision where this was the deciding factor.
- Whether to Require an Account at CheckoutCASE·001 · Case study
What this checks
The guidance behind the items in this list.
- Anchoring BiasBIAS·001 · Cognitive bias
- Goal-Gradient EffectLAW·014 · Law
- Jakob's LawLAW·003 · Law
- FilteringPAT·004 · Pattern
- Payments and CheckoutPAT·024 · Pattern
- Ratings and ReviewsPAT·020 · Pattern
- Deceptive PatternsPRIN·011 · Principle
- Choice OverloadPSY·002 · Psychology
- Social ProofPSY·006 · Psychology
- Funnel AnalysisRES·011 · Research method
Short definition
The one-paragraph version, for when that is all you need.
- Conversion RateTERM·105 · Term