An interface people can explore without fear produces confident users and fewer support tickets.
Principle · Interaction
Tag
trust
Entries tagged trust, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
10 entries across 4 sections
Type
Category
Level
10 entries
Losing something feels worse than gaining the same thing feels good, which shapes how people react to change.
Cognitive bias · Judgement
People look to others' behaviour when deciding, especially under uncertainty.
Psychology · Influence
People give disproportionate weight to a source that appears authoritative, including visual markers of authority.
Cognitive bias · Influence
A strong impression in one area spills over into unrelated judgements about the same thing.
Cognitive bias · Judgement
User-contributed evaluations, which build trust only when the negative ones are visible too.
Pattern · Trust
The most scrutinised form in any product: total cost visible early, card entry forgiving, and failure states specific.
Pattern · Commerce
A payments product added security badges and lost conversion, then recovered it by removing them and explaining what actually happens to the money.
Case study · Fintech
An accurate suggestion feature went unused until it explained itself and became easy to reject.
Case study · AI products
Product pages, cart and checkout, covering the decisions that determine whether people buy.
Checklist · Ecommerce