People value things more once they own them, and more still once they have put work into them.
BIAS·007Cognitive bias · Judgement
Tag4 entries across 4 sections
retention
Entries tagged retention, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
Type
Category
Level
4 entries
Getting someone to their first real outcome, which is a very different goal from explaining the interface.
PAT·014Pattern · Adoption
A retention gauntlet kept subscribers for one more month and produced public complaints, regulatory attention and worse reactivation.
CASE·008Case study · Subscriptions
Whether a new user reaches real value, and how much you make them do before they get there.
CHK·005Checklist · Adoption