Good for measuring how widespread something is, and poor for discovering what that something is.
Research method · Quantitative
Tag
quantitative
Entries tagged quantitative, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
7 entries across 2 sections
Type
Category
Level
7 entries
Testing whether people can find things in a structure, with no visual design to confound the result.
Research method · Information architecture
Measuring where people click first, which predicts task success better than almost any other single measure.
Research method · Evaluative
Comparing variants with real traffic, which tells you what happened without telling you why.
Research method · Quantitative
Measuring what people do at scale, which tells you where problems are and never why they exist.
Research method · Quantitative
Measuring where people look, which is expensive, frequently over-interpreted, and occasionally irreplaceable.
Research method · Evaluative