Breaking a long task into steps, which reduces per-screen load but adds navigation cost and abandonment points.
Pattern · Forms
Tag
checkout
Entries tagged checkout, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
5 entries across 4 sections
Type
Category
Level
5 entries
The most scrutinised form in any product: total cost visible early, card entry forgiving, and failure states specific.
Pattern · Commerce
Measuring progression through a sequence, where the largest drop is rarely the biggest opportunity.
Research method · Quantitative
A retailer required registration before purchase to build its customer database, and lost the sales it was trying to capture data about.
Case study · Ecommerce
Product pages, cart and checkout, covering the decisions that determine whether people buy.
Checklist · Ecommerce