The first number a person sees shapes every judgement that follows, even when it is obviously arbitrary.
Cognitive bias · Judgement
Tag
bias
Entries tagged bias, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
13 entries across 1 section
Category
Level
13 entries
Losing something feels worse than gaining the same thing feels good, which shapes how people react to change.
Cognitive bias · Judgement
The same fact produces different decisions depending on whether it is expressed as a gain or a loss.
Cognitive bias · Judgement
Most people accept whatever is preselected, which makes defaults the most powerful control in an interface.
Cognitive bias · Judgement
People prefer things to stay as they are, which is why every redesign starts with a deficit.
Cognitive bias · Judgement
People value things more once they own them, and more still once they have put work into them.
Cognitive bias · Judgement
Once you know how something works you cannot accurately imagine not knowing, which is why teams misjudge their own interfaces.
Cognitive bias · Judgement
People seek and weight evidence that supports what they already believe, which quietly corrupts research findings.
Cognitive bias · Research integrity
Analysing only the people who made it through hides everything the failures would have told you.
Cognitive bias · Research integrity
People judge how likely something is by how easily an example comes to mind, which favours the recent and the vivid.
Cognitive bias · Judgement
Adding a deliberately inferior third option changes which of the original two people choose.
Cognitive bias · Judgement
A strong impression in one area spills over into unrelated judgements about the same thing.
Cognitive bias · Judgement
Past investment that cannot be recovered still drives decisions, in users and in product teams alike.
Cognitive bias · Judgement