The item that differs from its neighbours is the one that gets noticed and remembered.
LAW·009Law · Attention
Tag3 entries across 1 section
visual-hierarchy
Entries tagged visual-hierarchy, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
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3 entries
The eye resolves complex arrangements into the simplest, most stable interpretation available.
LAW·017Law · Perception
Every extra element competes with the ones that matter, so content should earn its place on the screen.
HEUR·008Heuristic · Nielsen heuristics