Watching people attempt real tasks, which is the most direct evidence available about whether a design works.
Research method · Evaluative
Tag
qualitative
Entries tagged qualitative, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
8 entries across 2 sections
Type
Category
Level
8 entries
Structured conversations about what people actually did, which is far more reliable than what they say they will do.
Research method · Generative
Watching people work in their own environment, which surfaces the context that interviews miss.
Research method · Generative
Participants record their own experience over time, which captures things a single session cannot.
Research method · Generative
Turning raw observations into findings, which is where most of the value and most of the bias enters.
Research method · Analysis
Fast, informal testing with whoever is available, which is far better than no testing and worse than proper recruitment.
Research method · Evaluative
Group individual observations until themes emerge from the data instead of from the categories you brought with you.
Research method · Analysis
A structured set of questions anchored in past behaviour rather than in hypothetical intention.
Template · Research