qualitative

Watching people attempt real tasks, which is the most direct evidence available about whether a design works.

RES·001Research method · Evaluative

Structured conversations about what people actually did, which is far more reliable than what they say they will do.

RES·003Research method · Generative

Watching people work in their own environment, which surfaces the context that interviews miss.

RES·012Research method · Generative

Participants record their own experience over time, which captures things a single session cannot.

RES·013Research method · Generative

Turning raw observations into findings, which is where most of the value and most of the bias enters.

RES·014Research method · Analysis

Fast, informal testing with whoever is available, which is far better than no testing and worse than proper recruitment.

RES·016Research method · Evaluative

Group individual observations until themes emerge from the data instead of from the categories you brought with you.

RES·020Research method · Analysis

A structured set of questions anchored in past behaviour rather than in hypothetical intention.

TPL·002Template · Research