Decision time grows logarithmically with the number of equally likely choices, so the tenth option costs far less than the second.
Law · Decision making
Tag
decision-making
Entries tagged decision-making, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
6 entries across 3 sections
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Category
Level
6 entries
More options can reduce satisfaction and completion, but the effect is much less reliable than the popular version suggests.
Psychology · Decision making
The first number a person sees shapes every judgement that follows, even when it is obviously arbitrary.
Cognitive bias · Judgement
The claim that decision quality degrades over a sequence of choices. Popular, intuitive, and on much shakier experimental ground than its usage suggests.
Psychology · Attention and effort
Putting options side by side so differences can be seen rather than remembered.
Pattern · Deciding
A retailer required registration before purchase to build its customer database, and lost the sales it was trying to capture data about.
Case study · Ecommerce