The same fact produces different decisions depending on whether it is expressed as a gain or a loss.
Cognitive bias · Judgement
Tag
copy
Entries tagged copy, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
12 entries across 2 sections
Type
Category
Level
12 entries
The small pieces of text that do most of the work: labels, hints, empty states, errors and confirmations.
UX writing · UX writing
Say what happened, why if you know, and what to do next, in that order and in plain language.
UX writing · UX writing
Label the outcome, not the mechanism, and make the label make sense read on its own.
UX writing · UX writing
Say what the field wants, why it is needed, and what format is acceptable, before the reader gets it wrong.
UX writing · UX writing
Say why it is empty, and give exactly one thing to do about it.
UX writing · UX writing
Say what is happening, how long it will take if you know, and whether it is safe to leave.
UX writing · UX writing
Name the object, the scope and the reversibility, then label the button with the action rather than with agreement.
UX writing · UX writing
Front-load the specific thing that happened, because most notifications are read as a truncated line on a lock screen.
UX writing · UX writing
Ask at the moment the permission is needed, say what it enables, and make declining survivable.
UX writing · UX writing
Explain the thing that cannot be made obvious, and put the explanation where the decision happens.
UX writing · UX writing
Teach one thing at the moment it is needed, in the reader's words, and get out of the way.
UX writing · UX writing