Decision time grows logarithmically with the number of equally likely choices, so the tenth option costs far less than the second.
Law · Decision making
Tag
choice
Entries tagged choice, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
3 entries across 1 section
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Category
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3 entries
More options can reduce satisfaction and completion, but the effect is much less reliable than the popular version suggests.
Psychology · Decision making
Adding a deliberately inferior third option changes which of the original two people choose.
Cognitive bias · Judgement