Items at the start and end of a list are remembered best, which makes the middle of any list the weakest position.
LAW·008Law · Memory
Tag10 entries across 5 sections
attention
Entries tagged attention, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
Type
Category
Level
10 entries
The item that differs from its neighbours is the one that gets noticed and remembered.
LAW·009Law · Attention
Working memory is a narrow channel, and interfaces spend it on three kinds of work, only one of which is useful.
PSY·001Psychology · Attention and memory
People learn to ignore anything that looks like an advertisement, including your own content when it looks like one.
PSY·003Psychology · Attention
Focused attention makes people miss things in plain sight, including changes to the interface they are using.
PSY·004Psychology · Attention
The claim that decision quality degrades over a sequence of choices. Popular, intuitive, and on much shakier experimental ground than its usage suggests.
PSY·010Psychology · Attention and effort
Making one thing stand out, which only works if most things do not.
FND·018UI foundation · Visual design
Telling users something happened, where the default should be not to interrupt.
PAT·015Pattern · Communication
Measuring where people look, which is expensive, frequently over-interpreted, and occasionally irreplaceable.
RES·017Research method · Evaluative
Every team that added a feature added a notification, and users responded by turning all of them off.
CASE·007Case study · Collaboration