Items at the start and end of a list are remembered best, which makes the middle of any list the weakest position.
Law · Memory
Tag
attention
Entries tagged attention, drawn from across the library. Tags cut through the section structure, which is where most of the useful connections are.
10 entries across 5 sections
Type
Category
Level
10 entries
The item that differs from its neighbours is the one that gets noticed and remembered.
Law · Attention
Working memory is a narrow channel, and interfaces spend it on three kinds of work, only one of which is useful.
Psychology · Attention and memory
People learn to ignore anything that looks like an advertisement, including your own content when it looks like one.
Psychology · Attention
Focused attention makes people miss things in plain sight, including changes to the interface they are using.
Psychology · Attention
The claim that decision quality degrades over a sequence of choices. Popular, intuitive, and on much shakier experimental ground than its usage suggests.
Psychology · Attention and effort
Making one thing stand out, which only works if most things do not.
UI foundation · Visual design
Telling users something happened, where the default should be not to interrupt.
Pattern · Communication
Measuring where people look, which is expensive, frequently over-interpreted, and occasionally irreplaceable.
Research method · Evaluative
Every team that added a feature added a notification, and users responded by turning all of them off.
Case study · Collaboration