Information Architecture
Organising, labelling and structuring content so people can find it, which determines navigation rather than following from it.
Definition
Information architecture is the structural design of shared information environments. It covers organisation schemes, labelling systems, navigation and search, and it is the layer beneath every findability problem.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
Organisation schemes
| Scheme | Good for | Weakness |
|---|---|---|
| Alphabetical | Known-item lookup, glossaries | Useless if the user does not know the name. |
| Chronological | News, activity, versions | Only works when time is the relevant dimension. |
| Topical | Most content sites | Boundaries between topics are contested. |
| Task-based | Applications and services | Requires knowing the tasks, which requires research. |
| Audience-based | Multi-segment products | Users often do not know which audience they are. |
| Faceted | Large catalogues | Requires clean, complete structured metadata. |
Principles that hold up
- Structure from user vocabulary and tasks, not from the organisation chart.
- Breadth generally beats depth. Every additional level is another decision and another chance to go wrong.
- One item can legitimately live in several places, provided the URL is canonical and consistent.
- Labels are the interface to the structure. Test them separately from the design.
- Plan for growth. A structure that only fits today's content will be violated within a year.
Sources
Where a source establishes something narrower than the popular reading of it, the note says so.
Information Architecture for the World Wide Web
L. Rosenfeld, P. Morville and J. Arango, O'Reilly, 1998, fourth edition 2015
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Applies when you are designing
Principles behind this
The reasoning this solution is an application of.
- Match Between System and the Real WorldHeuristic
- Miller's LawLaw
- Serial Position EffectLaw
- Mental ModelsMental model
- Pareto PrinciplePrinciple
- Cognitive LoadPsychology
Often used with
These usually appear in the same screen or the same decision.
- ConfluenceTool
- Optimal WorkshopTool
Commonly confused with
Close enough to be mixed up, different enough to matter.
- NavigationPattern
Architecture is the structure. Navigation is one view onto it, and a good menu cannot rescue a bad structure.
Practical example
A worked decision where this was the deciding factor.
- Fixing a Search That Returned NothingCase study
Short definition
The one-paragraph version, for when that is all you need.
- Canonical URLTerm
- FindabilityTerm
- Information ArchitectureTerm
- MetadataTerm
- SEOTerm
- TaxonomyTerm
Related concept
Connected closely enough to change how you apply this.
- Heading StructureAccessibility
- BreadcrumbComponent
- SearchPattern
- Card SortingResearch method
- Tree TestingResearch method
- Content DesignUX writing
- SEO for Content ProductsUX writing