TermCraft conventionFoundational
Conversion Rate
How many people did the thing you wanted, out of everyone who could have.
Definition
The proportion of people completing a defined action out of those who could have.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
How many people did the thing you wanted, out of everyone who could have.
Example
Checkout conversion measured from cart entry, which is different from measuring it from checkout entry.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Ecommerce ChecklistChecklist
- A/B TestingResearch method
- Funnel AnalysisResearch method
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.