Conversion Rate
How many people did the thing you wanted, out of everyone who could have.
Definition
The proportion of people completing a defined action out of those who could have.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
In plain language
How many people did the thing you wanted, out of everyone who could have.
Example
Checkout conversion measured from cart entry, which is different from measuring it from checkout entry.
Local chart
TERM·105 · Region X · Grid D5
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Ecommerce ChecklistCHK·006 · Checklist
- A/B TestingRES·009 · Research method
- Funnel AnalysisRES·011 · Research method
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.