Retention
How many people keep coming back.
TermCraft conventionFoundational
Definition
The proportion of users who continue using a product over time, usually measured by cohort.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
In plain language
How many people keep coming back.
Example
Week four retention by signup cohort, which is more informative than a single overall figure.
Local chart
TERM·104 · Region X · Grid C6
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Endowment EffectBIAS·007 · Cognitive bias
- Product AnalyticsRES·010 · Research method
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.