TermCraft conventionFoundational
Activation
The moment a new user actually gets something out of the product.
Definition
The point at which a new user first experiences the product's core value, usually defined by a specific action.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
The moment a new user actually gets something out of the product.
Example
Connecting a data source and seeing the first report, which predicts whether they stay.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Onboarding ChecklistChecklist
- OnboardingPattern
- Product AnalyticsResearch method
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.