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UX Atlas
Plate TERM·103 · TermGrid D6 · Rev. 2026-08-14

Activation

The moment a new user actually gets something out of the product.

TermCraft conventionFoundational

Definition

The point at which a new user first experiences the product's core value, usually defined by a specific action.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

On this plate
  1. 1Definition
  2. 2Local chart
  3. 3Continue from here

In plain language

The moment a new user actually gets something out of the product.

Example

Connecting a data source and seeing the first report, which predicts whether they stay.

Local chart

TERM·103 · Region X · Grid D6

This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Deeper reading

The full entry behind this definition.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.