Churn
How many people leave.
TermCraft conventionFoundational
Definition
The rate at which customers stop using or paying for a product over a given period.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
In plain language
How many people leave.
Example
The most valuable research population, and the hardest to recruit.
Local chart
TERM·102 · Region X · Grid C5
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Survivorship BiasBIAS·010 · Cognitive bias
- Designing a Cancellation FlowCASE·008 · Case study
- Peak-End RuleLAW·007 · Law
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.