TermCraft conventionFoundational
Churn
How many people leave.
Definition
The rate at which customers stop using or paying for a product over a given period.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
How many people leave.
Example
The most valuable research population, and the hardest to recruit.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Survivorship BiasCognitive bias
- Designing a Cancellation FlowCase study
- Peak-End RuleLaw
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.