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UX Atlas
TermCraft conventionFoundational

Service Design

Designing everything around the product, including the parts staff use.

Definition

Designing the whole service across channels, touchpoints and the internal processes that support them.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

In plain language

Designing everything around the product, including the parts staff use.

Example

Improving a returns experience by changing the warehouse process, the label printing and the confirmation email, not only the website.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Deeper reading

The full entry behind this definition.

Related concept

Connected closely enough to change how you apply this.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.