TermCraft conventionFoundational
Service Design
Designing everything around the product, including the parts staff use.
Definition
Designing the whole service across channels, touchpoints and the internal processes that support them.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
Designing everything around the product, including the parts staff use.
Example
Improving a returns experience by changing the warehouse process, the label printing and the confirmation email, not only the website.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Contextual InquiryResearch method
- Journey MapTemplate
Related concept
Connected closely enough to change how you apply this.
- Journey MapTerm
- TouchpointTerm
- User Experience (UX)Term