TermCraft conventionFoundational
Jobs to Be Done
What someone is really trying to get done.
Definition
A framing of demand around the progress a person is trying to make in a circumstance, rather than around demographics.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
In plain language
What someone is really trying to get done.
Example
People do not want a drill. They want a hole, and in some cases they want the shelf to be up.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Jobs to Be DoneResearch method
- User InterviewsResearch method
- DiscoveryWorkflow
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.