Jobs to Be Done
What someone is really trying to get done.
Definition
A framing of demand around the progress a person is trying to make in a circumstance, rather than around demographics.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
In plain language
What someone is really trying to get done.
Example
People do not want a drill. They want a hole, and in some cases they want the shelf to be up.
Local chart
TERM·093 · Region X · Grid D6
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Deeper reading
The full entry behind this definition.
- Jobs to Be DoneRES·018 · Research method
- User InterviewsRES·003 · Research method
- DiscoveryFLOW·004 · Workflow
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.