Empty States
The screen before there is anything to show, which is a teaching opportunity rather than a gap.
Definition
An empty state appears when a container has no content. There are three distinct kinds, and they need different treatments: nothing yet, nothing found, and nothing here for you.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
Reach for this when
- Any list, table, search result or dashboard.
- Designing first-run experience.
Common mistakes
- Errors rendered as empty states.
- Setup prompts shown to established users.
- Empty states with no action.
- Rendering a loading state as empty, so a slow request looks like a product with no data in it.
Three kinds of empty
| Kind | Cause | What to show |
|---|---|---|
| First use | The user has not created anything yet | Explain what goes here, why it is useful, and the single action to start. This is the most valuable teaching moment in the product. |
| No results | A filter or query matched nothing | Restate the query, suggest what to change, offer to clear filters. |
| Cleared | The user finished everything | Acknowledge it. Do not show a setup prompt to someone who just cleared their inbox. |
| Error | Loading failed | Say it failed, not that there is nothing. These are completely different states. |
What a first-use empty state should contain
- A short statement of what this area holds.
- One sentence on why it is worth using.
- One primary action, plus an optional secondary such as importing existing data.
- Optionally a sample or template, so the user can see a filled state before creating one.
Writing the four empties
Do
- Distinguish first use, cleared, filtered to nothing and error, and give each different words.
- Offer one action, and make it the obvious next step.
- Use sample or illustrative content for a first-run canvas, so the product can be understood before it is populated.
- Say which filter removed everything when the emptiness is a filter result.
Do not
- Use the same illustration and sentence for all four.
- Celebrate an empty state that the reader did not want.
- Leave a blank region with no explanation, which reads as a failure.
- Put the only route to creating something behind a menu, away from the empty state.
Four empties, four different jobs
In practice
- i.
Sample data instead of a blank canvas
Creation toolsOffering a removable example gives the new user something to manipulate, which is how most people learn a tool. A blank canvas asks them to make a decision before they understand the options.
- ii.
Nothing here yet, and no way in
The missing actionAn empty project list with a friendly illustration, a sentence and no create button sends the reader hunting through the navigation for the one thing the screen exists to prompt.
Commonly confused with
Close neighbours that get substituted for each other. The difference is stated first, then the condition that picks one over the other.
Loading States
PatternThe screen shown while an answer is still being fetched.
Key difference
An empty state is a finished request that returned nothing. A loading state is an unfinished request. They look identical if you let them, and they need opposite copy: one explains, the other reassures.
Use Empty States when
- The request finished and the answer is zero.
- The reader needs to know why, and what to do next.
- A first-run screen is the strongest teaching moment you get.
Use Loading States when
- The outcome is not known yet.
- You are choosing between a skeleton, a spinner and progress.
- The question is how long a wait can go unexplained.
Local chart
PAT·010 · Region III · Grid E2
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Applies when you are designing
Principles behind this
The reasoning this solution is an application of.
- Endowment EffectBIAS·007 · Cognitive bias
- Framing EffectBIAS·003 · Cognitive bias
- Loss AversionBIAS·002 · Cognitive bias
- Help and DocumentationHEUR·010 · Heuristic
- Peak-End RuleLAW·007 · Law
- Zeigarnik EffectLAW·010 · Law
- DiscoverabilityPRIN·005 · Principle
- Banner BlindnessPSY·003 · Psychology
- Paradox of the Active UserPSY·007 · Psychology
Relied on by
Entries that assume this is already in place.
- SearchPAT·002 · Pattern
The zero-results screen is where search is judged.
Often used with
These usually appear in the same screen or the same decision.
- Data TableCMP·025 · Component
- FilteringPAT·004 · Pattern
- OnboardingPAT·014 · Pattern
The first screen after signup is usually an empty state, and it is the strongest teaching moment you get.
- User FlowTPL·005 · Template
Practical example
A worked decision where this was the deciding factor.
- Fixing a Search That Returned NothingCASE·006 · Case study
Check your work
Review passes that test whether this was done properly.
- Onboarding ChecklistCHK·005 · Checklist
- Pre-Launch ChecklistCHK·009 · Checklist
Short definition
The one-paragraph version, for when that is all you need.
- Edge CaseTERM·120 · Term
- Empty StateTERM·050 · Term
- Graceful DegradationTERM·121 · Term
- Happy PathTERM·119 · Term
- StateTERM·036 · Term
- User FlowTERM·118 · Term
Related concept
Connected closely enough to change how you apply this.
- Feature Idea to UX SpecificationAI·004 · AI workflow
- PRD to User FlowAI·002 · AI workflow
- Empty State CopyWRT·010 · UX writing
- Error MessagesWRT·002 · UX writing
- MicrocopyWRT·001 · UX writing
- Design HandoffFLOW·002 · Workflow
- User FlowsFLOW·009 · Workflow
- WireframingFLOW·010 · Workflow