ToolCraft conventionFoundational
Respondent
Recruitment with a stronger focus on professional and B2B participants.
Definition
A participant recruitment marketplace weighted towards professional roles, which makes it useful for B2B research where the audience is defined by job function.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
Good for
- B2B research
- Hard-to-reach professional roles
- Specialist domains
Watch out for
Professional participants command higher incentives, so B2B studies cost noticeably more.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Applies when you are designing
Often used with
These usually appear in the same screen or the same decision.
- User InterviewsResearch method
Nearby in the Atlas
Adjacent territory, found through shared tags rather than a stated link.