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UX Atlas
TermCraft conventionFoundational

Above the Fold

What you see before you scroll.

Definition

The area visible without scrolling, a term inherited from newspaper layout.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

In plain language

What you see before you scroll.

Example

Users do scroll, but content above the fold receives disproportionate attention, so priority still matters.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Deeper reading

The full entry behind this definition.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.