Columns
How many vertical divisions the content occupies, which affects scanning as much as it affects fit.
Definition
Columns divide content horizontally. On screens, multiple text columns are usually a mistake because the reader must scroll to reach the bottom of the first column and then scroll back up.
Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.
On this plate
Reach for this when
- Laying out forms.
- Deciding how to present lists of short items.
- Designing comparison views.
Common mistakes
- Multi-column prose on a scrolling page.
- Two-column forms.
- Columns that produce an ambiguous reading order.
- Adding a second column to reduce page height, which trades a scroll for a comprehension cost.
Where multiple columns work and where they do not
- Continuous prose: one column. Multi-column text on a scrolling page forces awkward vertical navigation.
- Short independent items such as a link list or a set of tags: multiple columns work well, since each item is read separately.
- Comparison content: columns are correct, because comparison is exactly what they support.
- Forms: one column completes fastest. Side-by-side fields are acceptable only for genuinely paired values such as city and postcode.
- Print stylesheets: multi-column can be appropriate, since pages do not scroll.
When a second column helps, and when it costs
| Content | Columns | Why |
|---|---|---|
| A form being completed | One | Two columns produce ambiguous reading order and slower completion |
| A long article | One, constrained measure | Multi-column text requires scrolling up to continue |
| A comparison of options | Several | Comparison is the whole task |
| A settings page | One, with grouping | Scanning down a single axis is faster than searching a field |
| A dashboard | Several | Independent items viewed in parallel |
| A list with detail | Two panes | Browse and inspect are genuinely different tasks |
In practice
- i.
Single-column checkout
EcommerceMoving from a two-column to a single-column checkout consistently improves completion, because the vertical path is unambiguous and the form reads as one sequence.
- ii.
The two-column form that slowed everything
Reading orderFields arranged in two columns made the tab order and the visual order disagree, and left people unsure whether they had filled everything. A single column was longer on screen and faster to complete.
Local chart
FND·040 · Region II · Grid D1
This entry and the entries it is stated to connect with. Each line is labelled with what the connection means.
Sources
Where a source establishes something narrower than the popular reading of it, the note says so.
- [1]
Checkout usability research
Baymard Institute
Long-running research programme on ecommerce checkout form design.
Continue from here
Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.
Practical example
A worked decision where this was the deciding factor.
- One Long Form or Several Short StepsCASE·009 · Case study
Check your work
Review passes that test whether this was done properly.
- Form UX ChecklistCHK·001 · Checklist
Short definition
The one-paragraph version, for when that is all you need.
Related concept
Connected closely enough to change how you apply this.
- AlignmentFND·003 · UI foundation
- ContainersFND·041 · UI foundation
- GridsFND·039 · UI foundation
- ReadabilityFND·036 · UI foundation
- Responsive LayoutFND·043 · UI foundation