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UX Atlas
ToolCraft conventionFoundational

Framer

Design tool that publishes real websites, with genuine interaction and animation capability.

Definition

A design and publishing tool where the output is a live site rather than a static prototype. Strong for marketing sites and for prototypes that need real scrolling, real components and real interaction behaviour.

Craft convention. True because the industry converged on it. Breaking it costs familiarity, not correctness.

Good for

  • Marketing sites
  • High-fidelity interactive prototypes
  • Motion-heavy work

Watch out for

Less suited to large product design systems than to sites and standalone experiences.

Each link says what the connection is, so you can tell a principle from an alternative from a thing people mix this up with.

Often used with

These usually appear in the same screen or the same decision.

Nearby in the Atlas

Adjacent territory, found through shared tags rather than a stated link.